By Dennis HarpIn the wholesale flower business it pays to do a little creative marketing. Part of a successful marketing strategy is creating new markets in areas that people would not necessarily have thought of using your product; in this case - wholesale flowers.
1. Network in Your Community
Whether you are a small mom and pop flower shop buying wholesale flowers in small quantities or a large organization buying them in bulk, there is a significant advantage to being well known in your community. This opens up avenues for local businesses to come to you first before they go elsewhere. We all like to do business with our friends and people we know we can rely on. Local Chambers of Commerce usually hold networking events throughout a year where small business owners come together and network. This is a great way to meet other small business owners who like to help each other out.
2. Create a Brochure to Show off Your Wholesale Flower Arrangements
When your product is something beautiful, like fresh cut flowers, nothing will sell it quite as well as seeing it in person. Next to that, make a brochure and invest in a professional photographer to take some pictures of your best arrangements. Even a postcard size brochure will allow you to present the beauty of your flower arrangements to others. Keep a few postcards with you at all times to leave behind at social events and business events, and of course don't forget to put your contact information and company logo on the brochure.
3. Create New Markets for your Wholesale Flowers
Once you get the hang of finding new markets for your wholesale flowers you can see that the possibilities here are virtually endless. Think of organizations that regularly give thank you notes, such as businesses that depend on referrals like doctors referring patients to specialists, small business construction, lawn and roofing specialists who depend on personal referrals for follow-on work, or photographers who depend in large part on a satisfied public telling their friends. Approach these people, use their service yourself whenever it makes sense, show them how you can make beautiful on-demand thank you baskets for thanking their customers. Create different price point levels to reach more people, including a single stem in a simple yet elegant container at an affordable price.
Use Your Imagination
All business depends on marketing and your wholesale flower business can find multiple ways to thrive by continuing to explore new markets. As you meet people in your community give thought to how their business can use flowers and exploit that angle by making proposals and suggestions to them. Once they go for your idea you can then market the idea directly to their competition. "So-and-so is now doing this with fresh cut flowers... have you thought of doing something similar for your business?"
Wholesale flowers are beautiful and finding new and exciting ways to market them will ensure that your business continues to thrive.
1. Network in Your Community
Whether you are a small mom and pop flower shop buying wholesale flowers in small quantities or a large organization buying them in bulk, there is a significant advantage to being well known in your community. This opens up avenues for local businesses to come to you first before they go elsewhere. We all like to do business with our friends and people we know we can rely on. Local Chambers of Commerce usually hold networking events throughout a year where small business owners come together and network. This is a great way to meet other small business owners who like to help each other out.
2. Create a Brochure to Show off Your Wholesale Flower Arrangements
When your product is something beautiful, like fresh cut flowers, nothing will sell it quite as well as seeing it in person. Next to that, make a brochure and invest in a professional photographer to take some pictures of your best arrangements. Even a postcard size brochure will allow you to present the beauty of your flower arrangements to others. Keep a few postcards with you at all times to leave behind at social events and business events, and of course don't forget to put your contact information and company logo on the brochure.
3. Create New Markets for your Wholesale Flowers
Once you get the hang of finding new markets for your wholesale flowers you can see that the possibilities here are virtually endless. Think of organizations that regularly give thank you notes, such as businesses that depend on referrals like doctors referring patients to specialists, small business construction, lawn and roofing specialists who depend on personal referrals for follow-on work, or photographers who depend in large part on a satisfied public telling their friends. Approach these people, use their service yourself whenever it makes sense, show them how you can make beautiful on-demand thank you baskets for thanking their customers. Create different price point levels to reach more people, including a single stem in a simple yet elegant container at an affordable price.
Use Your Imagination
All business depends on marketing and your wholesale flower business can find multiple ways to thrive by continuing to explore new markets. As you meet people in your community give thought to how their business can use flowers and exploit that angle by making proposals and suggestions to them. Once they go for your idea you can then market the idea directly to their competition. "So-and-so is now doing this with fresh cut flowers... have you thought of doing something similar for your business?"
Wholesale flowers are beautiful and finding new and exciting ways to market them will ensure that your business continues to thrive.
Do you need to know where to find the best quality wholesale flowers? Bloomsxpress.com has top quality fresh cut flowers for all occasions at low prices.
Article Source: http://EzineArticles.com/?expert=Dennis_Harp
Posts
1 comments:
Marketing does not have to be expensive.
Post a Comment